Tag Archives: Seth Godin

The Book Business

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Present word count in WIP:  47,161

(That doesn’t count the fact that I did write today…I wrote a 999-word personal essay to be posted on Danyelle Fergusen’s blog some time in April–Autism Awareness Month. I’ll let you know when it’s up and link to it. She asked for those who’ve dealt with autistic spectrum disorders up close and personal to share some positive, uplifting stories, so I complied.)

And now for Seth Godin’s last three pieces of Advice for Authors:

17. Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don’t want to be in that business, don’t! Printing a book is trivially easy. Don’t let anyone tell you it’s not. You’ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That’s not the hard part.

18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it’s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn’t made, no sale.

19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

I love how he covers all three aspects of the business in these last three tips–publishing, marketing, and writing.

Publishing isn’t easy and that’s why it’s so difficult for writers to break into it. They have to build up their writing muscles over time so that the content they offer is worth the publishers’ risk. They have to build up their fan base over time so that, again, the publisher will be tempted to take a chance on them. And then, once they’re in, from all I can observe it becomes like a long-distance race. Either they’re in it for the long haul–all the signings, appearances, marketing, and, most importantly, more writing–or they get left by the wayside.

Bookstores are becoming more and more obsolete because now the reader can go directly to their chosen writer via Amazon.com or another online bookstore. And with the advent of the ebook, who needs shelves? Of course, this is not news. But more and more, I foresee bookstores using their personal touch to compete online with the big elephant. Check out Just the Right Book, for example. Here is a bookseller who got smart, moved her bookstore online and is offering the kind of service Amazon is too big and impersonal to give. If you doubt me, check out the Just the Right Book Facebook page. This is one bookstore, in my opinion, that is not a lousy business. They have vision.

As for his last tip, I readily agree. I always learn more about a topic (and myself) when I have to write about it. Once I can encapsulate my thoughts or the pictures in my head in a well-described scene, complete with realistic dialogue (both inner and outer), I am enriched…and, if I’ve done my job right as a writer, my words will likewise enrich the reader. The most fascinating thing about the writing process, besides the splashes of insight and inspiration, is that no two readers will read the same words with exactly the same result. Why? Because the reader brings his/her own life experience to meld with the author’s. That’s why the author-reader relationship is so valuable.

If you’ve ever been tempted to write your own book, do it!

 

 

Originally posted 2012-03-12 21:22:00.

Consider Organizations, Not Just Individuals

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Present word count of WIP:  47,161

Okay, I slowed down on my output the last two days. First, I was bummed yesterday at receiving another rejection. It was so nicely worded, however, and included enough good feedback that I almost felt guilty about feeling depressed. (At least, I know the agent judges me to be talented and would definitely consider future proposals.) Then today, things really began to look up and I simply couldn’t concentrate on writing all morning. I may have an important announcement to make next week, so stay tuned!

For now, Seth Godin’s next bit of Advice for Authors:

16. Most books that sell by the truckload sell by the caseload. In other words, sell to organizations that buy on behalf of their members/employees.

This got me thinking about another way to market my second novel, LAPS, once it gets published. Since a couple of key characters in the novel have Asperger’s syndrome, I could contact local chapters of Autistic Support groups and donate cases of books or, at least, provide them at deep discounts simply to help spread word of the book.

Autism Society of America

Since my son has AS, we have been participating in a study put on by the University of Washington. In fact, we recently gave them permission to share all our data with the National Instititute for Health. They might also appreciate copies of the novel. It’s something to keep in mind, for certain.

Asperger's Under the Umbrella of Autism Spectrum Disorders

How about you? Can you think of organizations that might have a natural tie-in to your most recent or upcoming book?

Originally posted 2012-03-09 16:45:10.

Try the Unexpected or Unusual

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Present word count of WIP:  45,249

I’m a day late with this post, but yesterday was so chock full of items on my “to do” list and then my son came home with a time-consuming piece of homework from his Creative Writing class. How could I say “no” to helping him on that? Besides, it made me more aware of my own writing.

The assignment: take a page from one of your favorite novels, photocopy it, and analyze it for sentence length and variation, paragraph length and variation, literary or figurative devices, any unusual punctuation or grammatical devices, and anything else that stood out as far as the writer’s style. I think it’s a good exercise for any of us who write. It keeps us from getting lazy. Sometimes our final version isn’t as “final” or “perfect” as we may like to think.

Buckbeak's response to Malfoy's rudeness

(By the way, the novel he chose was J.K. Rowling’s Harry Potter and the Prisoner of Azkaban, with a page from the first scene with Buckbeak.)

Now, Seth Godin’s next bit of Advice for Authors:

15. If you want to reach people who don’t normally buy books, show up in places where people who don’t usually buy books are. Media places, virtual places and real places too.

First of all, you have to understand something about Mr. Godin. He’s more about spreading ideas (and he writes mostly non-fiction) than he is about making money. Of course, he can afford to be because he’s already made a name for himself and has a huge fan base. So, he’s always looking to expand that fan base. That’s something we should all be doing.

But this tip got me thinking. Where do non-book lovers gather in the real world and online? I know they’re out there, because I came across one several years ago–a woman in my church who, while helping in a service project to stock the shelves of a new school library, admitted that she never read. “Why?” I asked. “I just don’t like reading.” I know. It’s baffling to me and my kind, but they do exist.

So, where do they hang out? Movie theaters? (She didn’t care for movies, either, by the way.) I, personally, love movie theaters…but mainly when they’re not crowded and going when no one else is there kind of defeats the purpose of trying to gain new readers. Still, could I force myself to do a book event at a movie theater? Let’s say the protagonist of my novel has a significant scene involving a particular movie. If it’s a popular enough movie, would it be worthwhile to rent out a theater for my book launch and show that movie? Hmmm. Perhaps.

Where else in real life? My aforementioned non-book-and-non-movie-loving friend was all about the outdoors. I’ve got people gathering every morning at the base of the small mountain behind my home simply to hike up to the top. Granted, they’re probably the same people every day, but maybe I should set up a small table at the foot of the trail one day and offer discounted (or even free…since they might not be carrying cash) copies of my latest book. (Of course, it would help if my story involved hiking.)

The idea is to think outside the box both in everyday life and in virtual reality. Drop into a whole new Facebook group (say, for instance, Mothers Against Pedestrian Crosswalks…just made that up, but I haven’t checked…there could be such a group) or online forum and make some new friends then gradually reveal that you’re a writer. If they like you, they’ll probably ask about what you write. If they really like you and the kinds of comments you make, they may buy your book.

What has worked for you? Have you tried the unexpected or unusual and seen it work?

I’d love to hear about it.

Originally posted 2012-03-06 08:29:46.

Do Free PDFs Work?

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Present word count of WIP:  43,781

I’m almost over my cold and hoping my chapped nose (I knew I was blowing my nose too much!) will have recovered by Sunday. Oh, and if anyone out there can tell me why, all of a sudden, I lost all my Google Followers, I would appreciate it greatly. I don’t think it was because they were afraid I was contagious. Seriously, what’s up with Google (besides that whole privacy issue)?

In the meantime, here’s Seth Godin’s next piece of Advice for Authors:

14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn’t!)

I don’t know about you, but offering free PDFs of my stories would be problematic for me. While I got on the Kindle bandwagon early, offering THE RECKONING on Kindle shortly after it came out as a paperback on Amazon, I didn’t do the actual formatting. I paid the people at BookSurge (now CreateSpace) to do it for me. As a result, I don’t have a PDF version of the final manuscript, formatted for print with all the chapter headings and fancy images.

If any of you know how I might get hold of such a PDF version, I might be interested. But then, you come to the question of the value of your work. How many readers value that which they get for free?

Personally, I’ve purchased some 200-300 books on my Kindle and I’m having a tough enough time getting them read, let alone any free books I may come across. Which books do you imagine I’m going to value more and read first? You got it. The ones that cost me money.

In my opinion, money earned from a book is a lot more meaningful, in terms of gauging your fan base, than the number of downloads. While the idea of no hassles and no time wasted is appealing, it’s not very realistic. True professional authors have to work hard to make a living at what they do…but the reason they continue to do it is because they love the writing.

I stopped myself today in the middle of writing a scene that ended up taking me in a whole new direction and thought, “This is just too fun! I am so glad I can do this!”

Sometimes, Godin thinks too much about the money/marketing end and not enough about the joy of writing.

Originally posted 2012-03-02 13:47:31.

The Effectiveness of Signings and Book Club Appearances

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Present word count of WIP: 39,556

Okay, when I blogged yesterday about trying to begin today to make up for my lack of writing over the weekend, I didn’t count on waking up with a full-blown head cold. While I didn’t make any progress on SOG, I did get my full of “Laps” sent in to Jane Dystel (and received a prompt reply from her confirming she’d received it). I also helped edit a friend’s query letter, critiqued another friend’s chapter, and am now writing this post…so, while it doesn’t change the word count of my WIP, it certainly counts as writing!

Now, for Seth Godin’s next piece of Advice for Authors:

13. If you’ve got the patience, bookstore signings and talking to book clubs by phone are the two lowest-paid but most guaranteed to work methods you have for promoting a really really good book. If you do it 200 times a year, it will pay.

Is it just me, or was he being facetious when he wrote this one? Just kidding…I know he was because of his next piece of advice, which I’ll blog about on Friday.

I can’t imagine using almost two-thirds of every year for signings and book club appearances. When would you have time to write? And any good writer needs to be a good reader, so when would you have time to read?

Since my first book was self-published, I’ve only done a couple of bookstore signings (both local) and they accounted for maybe 10 sales total. I fared far better when it came to visiting book clubs (one here, one in Utah, and two in Southern California), but still only netted sales of perhaps 50-75 books total.

Whether you’re a reader or an author, which do you prefer? Bookstore signings or book club appearances (either by phone, Internet, or in person)?

Originally posted 2012-02-27 21:54:33.

ANWA Writers Conference and Blogging

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Present word count of WIP: 39,556

The one place it’s difficult to get any writing done is at (believe it or not) a writers conference. No matter. This has already been a success for me and it’s only been the first day! I sold all my books (of course, I only brought three since I was flying Allegiant and was trying to avoid any extra charges), had two successful pitches (Jane Dystel wants the full of Laps and Lisa Mangum wants me to send her the full of School of Guardians when it’s finished), and…most exciting…Linda Mulleneaux stopped by my book signing to tell me she had started reading “Laps” the other night and LOVED it! I’ve got an appointment tomorrow with her, so I think I may have some more news to share soon (hopefully). I also have a pitch appointment tomorrow with April Mumm for SOG. Wish me more luck!

Now on to Seth Godin’s next piece of Advice for Authors:

12. Blog mentions, on the other hand, matter a lot.

That’s certainly been attested to at this conference. An author’s online presence is very important to agents and publishers on everything from social media to blogs. If you can luck out and get a great review or even a mention from a blog that gets a lot of traffic, your name (and your work) becomes that much better known.

So, I’m on Facebook, Goodreads, Twitter, LinkedIn, and I have another blog along with this one on my website. The trick is learning to manage it all without cutting too much into your writing time.

I blog Mondays and Fridays, post to FB maybe 3-4 times a week, tweet a few times a week, and try to update on Goodreads once a week. I’m honestly not doing much with LinkedIn…yet.

How do you manage balancing online presence with your writing?

Originally posted 2012-02-24 21:09:12.

The Buzz About Blurbs

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Present word count of WIP:  39,288

Seth Godin’s Advice for Authors:

10. In case you skipped it, please check #2 again. That’s the most important one, by far.

Rather than point you back to my blog posting about that one, I’ll just reiterate it was about the necessity to build a reputation, a blog, a following and connections about three years BEFORE you come out with your masterpiece. Nice, if you have the gift of prophecy as to which of your manuscripts will be the true masterpiece…but, in any case, developing a following and connections is, indeed, a must.

That is one of the big reasons why I go to writers conferences like the one this weekend down in Mesa, AZ — the ANWA “TIME OUT FOR WRITERS” Conference. Many of these fellow authors I’ve only dealt with online and it is definitely time for some face to face interaction.

11. Blurbs are overrated, imho.

I’m not sure what to think about this. I can be swayed by a good blurb. What do you all think?

Originally posted 2012-02-20 22:05:18.

Worthy Investments

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Present word count of WIP:  36,232

Seth Godin’s Advice for Authors:

9. If you have a ‘real’ publisher (see #7), it’s worth investing in a few things to help them do a better job for you. Like pre-editing the book before you submit it. Like putting the right to work on the cover with them in the contract. And most of all, getting the ability to buy hundreds of books at cost that you can use as samples and promotional pieces.

I couldn’t agree with this more, particularly the pre-edit suggestion. Editors at publishing houses these days do not have the luxury of time they once had to spend on their authors’ manuscripts, trying to get them polished just so. For a while now, that job has fallen to agents (many of whom are former editors). Perhaps even agents don’t have the time or willingness to do it all that much anymore, because I’ve come across a number of published books that could have used a good edit! It’s far easier for an agent to drop your manuscript for the one that’s already polished to a sheen.

Some writers are funny about editing. It’s as if this masterpiece they have created will no longer be theirs if they allow someone to read it, make suggestions, and point out things that don’t work. To these writers, I simply say: There is no such thing as a perfect novel. Even if all (or at least some of) the edits are incorporated, it won’t be perfect…but it will generally be better.

That’s why I have no fear about submitting my finished manuscript to an editor, such as someone from the Precision Editing Group, which is headed up by a friend of mine. I want my manuscript to be the best it can be before submitting it to a publisher. And, no, someone with a Master’s degree in English will not necessarily do. I want someone who reads a lot of books for a living, someone who knows what sells and what doesn’t, someone who understands the pace and thrust of story and plot.

As for Godin’s other two suggestions (getting the right to provide input on the cover and obtaining an option to buy lots of copies of your book at cost), both are answered best by getting a good agent. And getting a good agent doesn’t cost money, only time.

So, hold out for what you really want and be patient while you keep writing.

Originally posted 2012-02-17 17:14:13.

The Art of the Cover

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Present word count of WIP:  30,230

Continuing in my rundown of Seth Godin’s Advice for Authors:

8. Your cover matters. Way more than you think. If it didn’t, you wouldn’t need a book… you could just email people the text.

So very true. According to an article  by Helen Rumbelow, published in the London Times seven years ago and entitled “You Can Tell a Book By Its Cover”…

“Studies show that a book on a three-for-two table has about one and a half seconds to catch a reader’s eye. If it is picked up, it is on average glanced at for only three to four seconds.”

That’s how long we have to grab a reader (1.5 seconds)… hopefully enough to pick our book up and, perhaps (if they find the back copy or the first paragraph intriguing enough), decide in 3-4 seconds to give it a shot and buy it.

I found a good blog posting about cover art here.

My own experience turned out well, I believe, mainly due to great luck. I self-published The Reckoning and, having seen so many bad self-published covers, I was determined to produce a book that wouldn’t immediately give away the fact that I’d gone with a vanity press.

First, I researched on the Internet to see what usually went into a strong, eye-catching cover. A couple of things popped out. Never feature more than 2-3 colors. Make sure the font fits the type of story you have.

Okay, my story was mainly suspense (an American journalist imprisoned in Iraq on the eve of the war, looking for any way out), with a touch of mystery and romance. I knew I wanted a strong font. As for art, I decided to go digging online for something authentic. When my family lived in Baghdad back in the 60’s, my father really got into the Modern Iraqi art scene. So, I looked up Iraqi artists and came across a terrific painter, Vian Sora. One of her pieces, in particular–“Nostalgia”–made me think of my main character sitting in her cell. The main colors–blue and orange–seemed to symbolize the two sides of her situation. The blue indicating her sad desperation and the orange the warmth of her growing attachment to one of her captors.

I decided to take a chance and I emailed the artist, introduced myself and my book, and asked for her permission to use the painting for my cover art. Fortunately, one of my dad’s good Iraqi artist friends happened to be her mentor, and she agreed. (If you’d like to check out more of her art, click here.)

I’m not sure I’ll be so lucky next time. Of course, next time I’m hoping to be published traditionally, in which case much of the decision making will be out of my hands. I can only hope the publisher shares my taste.

Originally posted 2012-02-10 22:03:11.

Whether to go “big” or “small”

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Present word count:  28,073

Husband’s home, cat’s healthy, I’m writing. YAY!

Seth Godin’s Advice for Authors:

7. Think really hard before you spend a year trying to please one person in New York to get your book published by a ‘real’ publisher. You give up a lot of time. You give up a lot of the upside. You give up control over what your book reads like and feels like and how it’s promoted. Of course, a contract from Knopf and a seat on Jon Stewart’s couch are great things, but so is being the Queen of England. That doesn’t mean it’s going to happen to you. Far more likely is that you discover how to efficiently publish (either electronically or using POD or a small run press) a brilliant book that spreads like wildfire among a select group of people.

Okay, I actually have to quibble with a lot of this, although I kind of agree with the gist of what he’s saying.

Actually, given such online sites as QueryTracker, you’re spending a year trying to please A LOT of different people in New York (and some in Colorado or the West Coast), hoping that AT LEAST ONE will want to represent you and get you a traditional contract. Besides, if you’re doing things right, you’re not spending ALL of that year trying to achieve that…you’re also continuing to write more stories.

I don’t think, if you do it right, you give up a lot of time. Let’s say you’ll devote a couple of hours each Friday afternoon to queries. That’s not a lot of time.

As for giving up control over what your book reads or feels like, that may be a good thing! You may really need an editor. Hopefully not, but you may. I’m just saying.

And the promotion point is kind of moot, unless you’re going to be the next J.K Rowling, Stephanie Meyer, etc. Why? Because big publishers don’t really do much promotion anymore unless they think you’re going to be that big a success. So, in 99% of the cases, the promotion’s pretty much up to you, anyway. You’re controlling it (hopefully).

I guess Jon Stewart is the new Oprah (and Godin told us not to bother with her in his last point), but, yeah, I’d take a seat in his studio any time. He is sooo funny (except when he swears or is a bit vulgar). But who says it’s great being the Queen of England? I’d rather be Oprah. Kate Middleton can have all those garden parties and laying of wreaths. I’d rather write, thank you very much.

Finally, if he means my family and close friends when he’s talking about my book spreading “like wildfire among a select group of people,” well…I can’t quibble with that.

My conclusion: if I think I have a “big” concept, I’ll go “big.” Otherwise, I’ll probably be content with a smaller press.

Originally posted 2012-02-06 17:14:24.