J.A. Konrath | Tanya Parker Mills

Yes, it’s hard to get published. It is particularly hard if you’re trying to go the traditional route (finish your manuscript, find an agent who loves it and takes you on, get a contract with a big publishing house…or even a smaller one, etc.). Does that mean we stop trying to write? No.

Does that mean we think about self-publishing? All the experts used to give an automatic “No” to this, as well. “But the times, they are a-changing.”

Several days ago, I quoted Garrison Keillor at length about how the excellence of publishing as we know it is doomed because of the flood of self-published works hitting the marketplace, thanks to e-reading devices like the Kindle, the Nook, and now the iPad.

Of course, that is one man’s opinion. It is true that more and more people are writing today, given the easing of the process both of writing (thanks to the personal computer, which is not to say that writing is ever easy) and of publishing (thanks to the growth of self-publishing companies and POD companies and, mostly, Amazon).

What is strange is that fewer people are reading, yet more people are writing. That fact, in and of itself, probably lends credence to Keillor’s argument. Anybody can write (or, at least, pretend to write), but you have to be a great reader to be a good writer. But that is a topic for another day.

Today, I wanted to spread some of the good news for those of us struggling for the publishing industry’s seal of approval. Two weeks ago today, Publishers Weekly put out an article by Rachel Deahl, entitled “Agents Weigh the Growth of Alternate Publishing Options.” You can read the entire article here, but I wanted to zero in on some interesting new developments she mentioned toward the end of the piece.

She wrote the piece in response to a recent situation: Midlist crime novelist J.A. Konrath decided self-publishing was the way to go for his latest novel and inked a deal with AmazonEncore to that effect. The big news here is that Amazon is moving from the retail side and becoming a publisher, as well. Barnes & Noble has also announced a new self-publishing unit. What are we going to see next? Costco Publishing?

You might be tempted to overlook these moves, except that some of the industry’s most influential players–the agents who shepherd books to the big publishers–are now beginning to see the writing on the wall. One who wished to remain anonymous said:

It’s not necessarily clear that big corporate publishing is well structured to help low midlist authors with rapidly reducing print runs in an environment in which overall print sales are falling week by week. I think what Joe [Konrath] did is valuable in that he saw there was an opportunity to create low-priced content and bypass the system…what’s new here is the means.

The article notes a couple of other agents who are obviously scrambling to best take advantage of the burgeoning manuscript market.

Scott Waxman of Waxman Literary has created a separate company, Diversion Books, that is similar to AmazonEncore. He describes it as “somewhere in between the big houses and the lonely road of self-publishing.” It doesn’t pay advances, but it also doesn’t take in everyone who comes in with a manuscript. In other words, there is definitely a level of quality control. And while it may not pay you bucks up front as an author, it will give you the kind of publishing support the big houses provide.

Ted Weinstein, of Ted Weinstein Literary Management, is now reviewing the self-publishing option with all of his clients, to make certain they’re getting their books published in the smartest (meaning, the most lucrative) way. He said:

Authors can now be more self-possessed. [They can go with] a major house, an agency, or one of the turnkey services from a major retailer, whether it’s a Lulu, Blurb, Amazon, or now B&N.

In the concluding words of Rachel Deahl:

While Weinstein doesn’t see corporate publishing going away, ever, he does think the business is at “an enormous transition point” and that the outsourcing major publishers have been doing for years–forcing agents to do more editing, going with outside PR, telling authors they need to take hold of their own marketing–will mean that more agencies, and others, will jump into the publishing fray.

Any way you look at it, I believe our uphill battle as writers is leveling out a bit.

Originally posted 2010-06-07 11:10:37.

Jane Friedman

Jane Friedman of Writer’s Digest (and former President and CEO of HarperCollins) passed on a somewhat horrifying statistic bandied about at BEA this week:

“7% of books published generate 87% of book sales. And 93% of all published books sell less than 1,000 copies each.”

Now the encouraging part is that those statistics were quoted during a panel discussion on DIY (Do It Yourself) publishing and how it’s changing the publishing world. Here’s the complete article from Publishers Weekly. If you’re

J.A. Konrath

feeling hopeless about ever getting your book published and into the hands of readers, I encourage you to read the whole article. Apparently, there is life after self-publishing. What kind of life is still up for debate. If you’re an established author like J.A. Konrath, it sounds like the life can be pretty good.

Here’s my quandary: I went ahead and self-published my first novel. Many traditionalists in the publishing industry will say I’ve pretty much shot myself in the foot…I’m branded forever. Any agent reading my query letter for my next novel will note my first book, look it up, and see it didn’t sell anywhere near 10,000 copies and pretty much assume that I don’t have what it takes. (Unfair, I know, but all they need is one little excuse to throw my query away.) So…do I try to publish traditionally under a different name (and does that even work?), or do I continue the self-publishing route? After all, if I can gradually build my own audience, who needs the elite publishing houses of NYC?

But then that statistic smacks me in the face again. Obviously, that 7% is represented by those very houses.

So, on the one hand, we’ve got authors like Konrath paving a DIY way for the vast majority of us writers…and, on the other, we’ve got the likes of Garrison Keillor bemoaning the fact that “book publishing is about to slide into the sea” with self-publishing because “when everyone’s a writer, no one is” in a column in yesterday’s Baltimore Sun.

Here is what he said in part:

We live in a literate time, and our children are writing up a storm, often combining letters and numerals (U R 2 1derful), blogging like crazy, reading for hours off their little screens, surfing around from Henry James to Jesse James to the epistle of James to pajamas to Obama to Alabama to Alanon to non-sequiturs, sequins, penguins, penal institutions, and it’s all free, and you read freely, you’re not committed to anything the way you are when you shell out $30 for a book, you’re like a hummingbird in an endless meadow of flowers.

And if you want to write, you just write and publish yourself. No need to ask permission, just open a website. And if you want to write a book, you just write it, send it to Lulu.com or BookSurge at Amazon or Pubit or ExLibris and you’ve got yourself an e-book. No problem. And that is the future of publishing: 18 million authors in America, each with an average of 14 readers, eight of whom are blood relatives. Average annual earnings: $1.75.

Back in the day, we became writers through the laying on of hands. Some teacher who we worshipped touched our shoulder, and this benediction saw us through a hundred defeats. And then an editor smiled on us and wrote us a check, and our babies got shoes. But in the New Era, writers will be self-anointed. No passing of the torch. Just sit down and write the book. And the New York Times, the great brand name of publishing, whose imprimatur you covet for your book (‘brilliantly lyrical, edgy, suffused with light’ – NY Times) will vanish (Poof!). And editors will vanish.

The upside of self-publishing is that you can write whatever you wish, utter freedom, and that also is the downside. You can write whatever you wish, and everyone in the world can exercise their right to read the first three sentences and delete the rest.

Ouch!

I’d like to think that the stories I write are worth more than the first three sentences. But he does have a point. There are so many more novels being written today, so many more queries being sent out today. The odds of getting picked up by an agent, not to mention a big publishing house, have grown so long that it really does come down to a matter of luck and timing…and that’s only AFTER you’ve written something truly worthy.

I wish I’d started up this path 30 years ago, but I didn’t. Am I going to give up? No way. My knees may be weak, but I’ve got strong fingers. Besides, the higher the mountain, the greater the achievement.

Originally posted 2010-05-26 17:02:24.