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My Foray Into Audiobooks – Pt. 3

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First, I owe you all an apology and an explanation. I know I’ve been neglecting my blog and kept you waiting for months on this next segment of my audiobook experience. In short, life got a bit overwhelming what with producing and marketing four different audiobooks, trying to keep up with my WIP (a novel set partly in Puritan times), and dealing with the failing health and eventual passing of my mother.

Mom with lily

After dealing with a bit of depression over her loss, I came to acknowledge she’s in a much better place and much happier being reunited with my dad. And I felt ready to move on in this new venture that was inspired, in the first place, by my mother. She always read to me both as a child and as an adult (she’d read aloud to anyone who would listen…she loved an audience) and so it feels only natural and right to read books aloud to others.

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At the close of Part 2, I promised in this posting to focus on ACX and how it works with both authors and narrators. In fact, the first lesson I had as part of that Master Class dealt with how best to use ACX to produce audiobooks. Since I’m both an author and a narrator, let me approach this topic from each side successively.

 

AS AN AUTHOR

ACX (Audiobook Creation Exchange) was created to be a market maker between rights holders (authors, publishers, trusts administering the rights of deceased authors, and aggregators of products not in the public domain) and talent (narrators and producers). Owned by Audible, which is, in turn, owned by Amazon, ACX helps rights holders find the perfect voice(s) for their books.

Unlike other sites used to link rights holders and talent together, it’s free for you authors to use. Not only will you find the talent you need there, but ACX enables the project every step of the way from providing a contract and messaging system between you and your narrator…to uploading, approving, and preparing the finished project for Audible…to helping market the audiobook by providing free promo codes to both you and your narrator for free review copies. AND they take care of all money earned by depositing royalties, etc. directly into your bank account (or by check if you prefer).

You can either distribute through them exclusively (meaning your audiobook will be available on Audible, Amazon, and iTunes) at a higher royalty rate (40% split equally between you and the talent), or go the non-exclusive route for a lower rate. (But I think you’d be nuts not to go exclusive since, after all, Audible controls 99% of the marketplace and it’s the exclusive provider to both Amazon and iTunes.)

ACX will even provide a “bounty” payment of $50.00 (split evenly between you and the talent) each time your audiobook is the first book bought by a brand new member of Audible. (I earned an extra $150 that way for my novel, THE RECKONING.) Why would they do this? Because they recognize that the average value of a new subscriber to Audible is $200 and your book has brought them a new subscriber.

It’s true that ACX determines the price of your audiobook (the longer the recording, the higher the price…a 5-10 hour book will cost around $10), but on Audible, where membership is around $15 per month, most books cost a credit and members automatically get a credit per month. So price is not usually an issue.

The only real decisions authors have to make are:

  • Whether to narrate and produce their audiobooks themselves
  • Which few pages of their manuscript to use for an audition
  • Which talent to choose if they’re not going to do it themselves
  • Whether to pay the narrator a fixed sum per finished hour ($0-1,000, depending on the talent), or pay nothing upfront and instead share royalties (50-50), or arrange a stipend deal with the narrator (if ACX itself doesn’t list your book as a stipend book…it sometimes will for books it thinks will do well; in that case, you split royalties, but ACX also pays your narrator a stipend of $150 per finished hour)

Once you’ve entered into a contract with your talent, all you will need to do is provide a copy of the manuscript (preferably in PDF format), listen to each uploaded chapter as it’s finished to catch mistakes or “pick-ups” so the narrator can re-do them, approve the final production, and upload a square cover image for the audiobook.

The Reckoning-2

So how do you get started?

  1. Go to www.ACX.com and click “SIGN UP NOW”
  2. Sign in with your Amazon account
  3. Enter your Personal Information (at bottom of page, select “I Am Author,” etc.)
  4. Enter your Payment Information
  5. Read The Fine Print
  6. Check “I have read and accept the terms set forth above.”
  7. Now when you log in you can click on a link that says “Assert more titles” in the “Open for Auditions” box and a list of your books will come up. You can choose which to make into an audiobook. Just follow the directions in the upper right hand corner

 

studio microphone isolated on a dark background

studio microphone isolated on a dark background

AS A NARRATOR/PRODUCER

Again, ACX is completely free to use. There are no hidden fees for registration, premium placement, being listed as talent, or auditioning for a job. And you don’t have to pay a commission when you get a narrating job.

ACX is also “union friendly,” meaning any book listed on the site can be voiced by either union or non-union talent.

Unlike other voiceover job websites, ACX handles all the invoicing and payments, so you don’t have to stress out over getting rights holders to pay you.

You can choose to charge per finished hour (PFH) or share royalties…or do both by offering a hybrid stipend. (The author pays you a basic $150 PFH rate upfront and you share royalties.)

In addition, ACX helps promote you on their site by:

  • Displaying your customer profile(s)
  • Displaying your portfolio of demos
  • Highlighting if you’re an Audible Approved Producer

You narrators follow the same procedure as authors in getting started on the ACX site (except you select “I Am Narrator” and check “Narrate audiobooks” under “And I do the following”). In addition, before looking for projects for which to audition, you should:

  1. Create your ACX Profile (simple and to the point is best) using your Professional Name…if you do it well, authors may invite you to audition.
  2. Select your geographic location
  3. Indicate your gender
  4. Add your voiceover website (no personal website, LinkedIn profile, or FB page)
  5. Add Samples of your work
  6. Indicate how you want to be paid

One more thing…and this applies to both authors and narrators:

ACX is always very helpful if you’ve got a problem with the project or you’re confused in any way. Just email your question or concern to support@acx.com and they’ll get back to you within a few days. Believe me, they will!

Next week, in Part 4, I’ll share the good and bad of my experience producing my first four audiobooks, including my retail samples.

My Foray Into Audiobooks – Part 1

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(A peek into my home recording studio)

A little over two years ago, I thought about venturing into a new market with my books–the world of audiobook listeners. I dove straight in on the Internet and soon discovered this site called ACX, which stands for Audiobook Creation Exchange. At the time, I didn’t fully understand the site but learned this much:

If I wanted to, I could narrate and produce an audiobook version of both of my books and make it available on Amazon and Audible. (I don’t recall if iTunes was part of the deal then, but I do know that this was before Amazon bought Audible.)

The idea REALLY appealed to me. Why? Because, for as long as I can remember, I’ve loved reading aloud to other people. I think I got it from my mom, who, at 89, still tries to read things aloud to us. And besides, the others in my writing groups were always telling me I should look into doing it professionally because I read so well and with such characterization, etc.

So, I got a few recording items that Christmas–a really nice microphone, boom stand, shock mount, pop filter, nice headphones, and an external hard drive. I got those particular items because they were on sale and they were all recommended by the video guy on ACX as being necessary to any home studio. And I never even took them out of their boxes. They stayed stowed away in my closet, along with my ambition, to hibernate for another year and a half.

Then on January 1, 2014, we moved to Southern Utah. The boxes came with us. And I still didn’t open them. This time I had a better excuse. The recording space I needed to set up in was currently being occupied by our daughter, who had moved with us. I bided my time, planning some day to pursue the audiobook thing.

One day in May, as I and a good friend and fellow writer were driving back home from the LDStorymakers Conference, we got to talking about goals. I mentioned my intention to eventually try recording my own audiobooks and, like she often does, she basically grabbed the ball and began to run with it.

MY FRIEND:  “What would you need to get going on it?”

ME:  “Well, I need the right recording space, but right now the room’s being occupied by my daughter.”

MY FRIEND:  “Do you have to be in a separate room? Can’t we make kind of a portable, soundproof recording booth?”

ME:  “Well, maybe…”

MY FRIEND:  “How big would it need to be? What should it be made out of?”

ME:  “I don’t know. I’m not an expert at this, but I do know that cloth or clothing muffles sound well. That’s why so many people set themselves up in their walk-in closets.”

MY FRIEND:  “Well, there you go. Use your walk-in closet.”

ME:  “Can’t. It’s got marble flooring, no carpeting like back in Washington.”

I thought that would do it, but my friend is as persistent as the mule that once took her down (and that’s a whole other story you ought to hear some time), and she was soon back on the idea of building me some kind of portable booth that I could set up in any quiet corner of our home.

She had a bunch of canvas material left over from another project she and her husband had taken on, and she knew where she could buy big styrofoam panels. So she proposed a deal:

She’d build me a portable sound booth in the next 3-4 months in exchange for my narrating her re-write of one of her novels for free (after I first recorded my own novel, THE RECKONING). The rest of the ride south was taken up with setting some very specific goals, almost none of which we really accomplished.

But she was true to her word and she built me that sound booth. Unfortunately, by the time she delivered it, I’d had my fall and broken my left foot and was laid up, unable to venture very far from the living room sofa, much less go downstairs and attempt any recording.

So the seven canvas covered styrofoam panels, ingeniously designed to fit together with velcro straps to form a 4 x 6 foot cubicle sat in a storage closet along with my recording equipment, waiting for me to heal.

Fortunately, in the meantime, my daughter got engaged to a wonderful young man and we began planning a December wedding. My foot was strong enough to dance at that wedding and a few days after they left on their honeymoon, my husband helped me set up that portable booth in her now-empty bedroom.

That Christmas I also got the rest of the equipment I thought I needed (more on that in Part 2) and I finally began to assemble my home studio a month ago. I was in a hurry now because my friend had talked me into doing a presentation on our little audiobook adventure at the next ANWA Conference February 20th and 21st in Mesa, AZ.

Stay tuned for a rundown of all my mistakes next Monday.