The Book Business

Present word count in WIP:  47,161

(That doesn’t count the fact that I did write today…I wrote a 999-word personal essay to be posted on Danyelle Fergusen’s blog some time in April–Autism Awareness Month. I’ll let you know when it’s up and link to it. She asked for those who’ve dealt with autistic spectrum disorders up close and personal to share some positive, uplifting stories, so I complied.)

And now for Seth Godin’s last three pieces of Advice for Authors:

17. Publishing a book is not the same as printing a book. Publishing is about marketing and sales and distribution and risk. If you don’t want to be in that business, don’t! Printing a book is trivially easy. Don’t let anyone tell you it’s not. You’ll find plenty of printers who can match the look and feel of the bestselling book of your choice for just a few dollars a copy. That’s not the hard part.

18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it’s way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn’t made, no sale.

19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

I love how he covers all three aspects of the business in these last three tips–publishing, marketing, and writing.

Publishing isn’t easy and that’s why it’s so difficult for writers to break into it. They have to build up their writing muscles over time so that the content they offer is worth the publishers’ risk. They have to build up their fan base over time so that, again, the publisher will be tempted to take a chance on them. And then, once they’re in, from all I can observe it becomes like a long-distance race. Either they’re in it for the long haul–all the signings, appearances, marketing, and, most importantly, more writing–or they get left by the wayside.

Bookstores are becoming more and more obsolete because now the reader can go directly to their chosen writer via Amazon.com or another online bookstore. And with the advent of the ebook, who needs shelves? Of course, this is not news. But more and more, I foresee bookstores using their personal touch to compete online with the big elephant. Check out Just the Right Book, for example. Here is a bookseller who got smart, moved her bookstore online and is offering the kind of service Amazon is too big and impersonal to give. If you doubt me, check out the Just the Right Book Facebook page. This is one bookstore, in my opinion, that is not a lousy business. They have vision.

As for his last tip, I readily agree. I always learn more about a topic (and myself) when I have to write about it. Once I can encapsulate my thoughts or the pictures in my head in a well-described scene, complete with realistic dialogue (both inner and outer), I am enriched…and, if I’ve done my job right as a writer, my words will likewise enrich the reader. The most fascinating thing about the writing process, besides the splashes of insight and inspiration, is that no two readers will read the same words with exactly the same result. Why? Because the reader brings his/her own life experience to meld with the author’s. That’s why the author-reader relationship is so valuable.

If you’ve ever been tempted to write your own book, do it!

 

 

Originally posted 2012-03-12 21:22:00.

ANWA Writers Conference and Blogging

Present word count of WIP: 39,556

The one place it’s difficult to get any writing done is at (believe it or not) a writers conference. No matter. This has already been a success for me and it’s only been the first day! I sold all my books (of course, I only brought three since I was flying Allegiant and was trying to avoid any extra charges), had two successful pitches (Jane Dystel wants the full of Laps and Lisa Mangum wants me to send her the full of School of Guardians when it’s finished), and…most exciting…Linda Mulleneaux stopped by my book signing to tell me she had started reading “Laps” the other night and LOVED it! I’ve got an appointment tomorrow with her, so I think I may have some more news to share soon (hopefully). I also have a pitch appointment tomorrow with April Mumm for SOG. Wish me more luck!

Now on to Seth Godin’s next piece of Advice for Authors:

12. Blog mentions, on the other hand, matter a lot.

That’s certainly been attested to at this conference. An author’s online presence is very important to agents and publishers on everything from social media to blogs. If you can luck out and get a great review or even a mention from a blog that gets a lot of traffic, your name (and your work) becomes that much better known.

So, I’m on Facebook, Goodreads, Twitter, LinkedIn, and I have another blog along with this one on my website. The trick is learning to manage it all without cutting too much into your writing time.

I blog Mondays and Fridays, post to FB maybe 3-4 times a week, tweet a few times a week, and try to update on Goodreads once a week. I’m honestly not doing much with LinkedIn…yet.

How do you manage balancing online presence with your writing?

Originally posted 2012-02-24 21:09:12.

The Balancing Act

When I set out to write I didn’t give much thought to publishing, let alone marketing. Now agents everywhere say your online marketing is an essential aspect of your professionalism as a writer. Many won’t even consider your work unless you have a significant online presence.

I can understand their point of view. After all, if the publishing house is no longer going to spend the time and money to really promote their beginning and midlist authors, who will? Certainly not your busy agent, beyond a tweet or a FB mention here and there. However, all this concern for marketing has gotten in the way of my writing. It has blocked my writing in ways I never envisioned.

It was so refreshing, then, to read Dean Wesley Smith’s take on keeping your writing first and foremost in answer to a comment on this excellent post:

There are a lot of promotions that are just a total waste of time. The best way to sell a book is write another one and then another one and make each one better. It won’t sell a lot of copies instantly as is the produce model of thinking, but over the long haul, you’ll make a ton more money and be a better writer.

I suggest most promotion be simply your web site (I am failing on this at the moment because of links, but fixing that), your publisher’s web site (we’re about to get WMG Publishing web site actually up and running), an occasional facebook post and an occasional twitter post. I don’t do either, really.

There are other things that do work a little. For trade paper books, WMG does catalogs to send to bookstores and we are making nice money that way. And sending out proofs, both electronic and paper, for major reviews of new books tends to work if your publishing house looks professional and your book looks professional.

But the rest is pretty time-wasting for most writers. They would be much better served in a five year plan to just write more work and get more readers. Let word of mouth spread the news about your great books. But again, that takes time and you can’t expect it to happen in a few months or even the first year.

I’m going to realign my social media efforts and put them back on the back burner where they belong. I can dip into Twitter 2-3 times a week, and maybe stir my FB status once or twice a week. I’m fortunate that Google+ hasn’t yet swallowed me up (and when it beckons, I’ll have to relegate it to the back burner, as well). What I can’t afford to do is get so sucked into internet surfing that I forget the main course–my writing.

Originally posted 2011-07-15 15:19:14.

Marketing a Must

One of the things I realized coming back from this writer’s conference was that I can’t afford to sit on my heels with my website, blog, and social media accounts. Sara Megibow made it very clear that even if she likes your writing she won’t take you on unless you’re already acting like a professional. I can see her point. I’ve been on Facebook and LinkedIn for years, and I’ve blogged off and on for years, as well. I created my first website back in 2008 and then updated it this past year. I’ve also had a Twitter account for a couple of years, but now I’m determined to get comfortable tweeting and doing a whole lot more on the marketing end. I may only have one book out, but it’s a pretty good book (if I do say so myself) and it’s about time a lot more people knew about it.

My first purchase after the conference was this book: Inbound Marketing: Get Found Using Google, Social Media, and Blogs. You can bet I’m going to be up late nights devouring its pages.

Originally posted 2011-05-12 12:49:14.

Help With Social Networking

Last week I promised to share information on Social Oomph, a website designed to help save you time and effort in your social networking efforts. Originally, it keyed in on Twitter (and, in fact, used to be called Tweetlater, I believe), but now it’s set up to help with Facebook updates and Google Buzz (though the latter is in its first stage of development), as well.

I happened to run across mention of it when I was researching Google Friend Connect etiquette (which, by the way, still hasn’t been addressed to my satisfaction) on this blog by marketing guru Matthew Neer. If you’re not already familiar with it, it’s well worth a look.

If you’re a Twitter beginner, like me, and feel as if you’re setting foot on foreign terrain every time you tweet, Social Oomph provides a type of passport, as it were, easing your way into Twitterland and allowing you to set some automatic responses for new followers who come your way. After all, one of the worst things you can do on Twitter is not acknowledge new followers…you’ll lose them fast if they’re more diligent than you about checking in on a regular basis. As authors, that’s the last thing we want. We need to KEEP our readers, not lose them.

Also, as this video by the same marketing blogger (Matthew Neer) demonstrates, you can point new followers automatically to your FB site, your website, or your blog…as long as you don’t act like you’re selling anything.

There are several YouTube videos posted by others that also address how to work with Social Oomph, and you may want to check them out, as well.

Basically, the free website allows you to do several things, including the following:

  • Schedule tweets (plan for the day, set them, then forget them)
  • Track keywords (especially helpful if you’re into a particular niche)
  • Extend your Twitter profile (promoting yourself more)
  • Send DMs to new followers (automatically)
  • Track your clicks
  • Follow those who follow you (automatically)
  • Vet new followers (semi-automatically)
  • View @Mentions and Retweets
  • Purge your DM Inbox
  • Secure Twitter and Buzz access

There is an alternative to Social Oomph. It’s called HootSuite, but according to one reviewer, they are really complementary programs and he couldn’t recommend one over the other. In his opinion, Social Oomph has “awesome automation abilities” while Hootsuite offers “customization, tracking, and user-friendly features.” I haven’t checked it out yet, but since he recommended both, I may have to give it a look (particularly because they have an iPhone app).

I would love to hear from any of you who have had experience with either sites.

Originally posted 2010-05-24 09:44:14.

I’m no Sally Field, but…

I don’t know how many of you were even watching the Oscars back in 1984 when Sally Field, upon winning her second statuette, couldn’t help herself and blurted out “…you like me, right now you like me…”

It was a moment that either touched you or made you squirm, depending on your reading of 1) her sincerity or 2) her “uncoolness.” I mean, it’s not cool to draw attention to yourself, is it?

But that’s what we’re asked to do today as authors. Writers (with the exceptions of Norman Mailer and Gore Vidal) are usually shy, retiring types, content to hide behind the written word. (I know I am, anyway.) They want their writing to be discovered, not themselves. But these days we have to get out there and meet and greet people, introduce ourselves online, in bookstores, libraries, even at the local Costco or Walmart.

We can no longer hide behind our characters or make do with an interview here or there. We have to share our souls, as well as our faces, on our websites, blogs, on Facebook, Twitter, Goodreads, our Amazon Author Page, you name it. It seems as if ten new online sites spring up every week, trying to convince you that if you don’t register with them, you’ll be left behind in cyberspace.

And after going through the initiation into Google Friend Connect, may I just say that now I fully understand the sentiment Ms. Field tried to convey years ago. Thank you to all those who joined my site.

I tried to look up Google Friend Connect etiquette, wondering if I was supposed to respond individually to each of you whose faces now share that little box with mine. I couldn’t find anything about it. (However, I did come across a goldmine of a post regarding the etiquette of socializing on Twitter…Heard of socialoomph.com? More about that tomorrow.)

So, if I’ve messed up somehow by not separately contacting each of you, please let me know (email would be a lot less humiliating than a comment below) and I will. But, for now, thank you all. Everybody wants to have friends, to be liked. Sally Field understood that. And I do, too.

Originally posted 2010-05-18 14:57:28.

I’m Ready for Review (I Think)

Once you add Google Friend Connect to your website, you feel absolutely naked online. It’s as if you’re alone in a vast wilderness. Hello? Can anyone hear me?

I decided tonight that I would throw all caution to the wind and invite all 600+ Facebook friends to check out the new website, leave some comments, and…hopefully…keep me company in that bare area of white space under “Followers” in the side bar.

Of course, I realize that most of my acquaintances aren’t checking out Facebook right now. After all, it’s FHE night. So all you ACS alumni–now’s the time to show some support, okay? I’m hoping that by tomorrow morning I’ll get a few hits and a few Google Friends. (I guess I’d better send out a few emails as insurance.)

Anyway, I’m still working on getting my book trailer embedded on the home page, as well as a few other images. But please feel free to tell me what works and what doesn’t. The Bio’s too long, isn’t it? And I know I need to post a couple of sample chapters from The Reckoning and my newly finished manuscript, Laps. I have a ton of links that still need to be added, plus some poetry. But I’d welcome comments on the Baghdad photos in the meantime. Should I add photos of Greece or Lebanon?

This is still very much a work in progress, so put your two cents in now.

Originally posted 2010-05-17 20:52:43.

“Wednesday Writer” – Sarah M. Eden

Happy Halloween! While all of you are out either preparing for trick-or-treaters or getting your costumes finalized to go do it yourself, I am happily tucked away at the Rosario Marine Beach Lab for a wonderful 3-day Writer’s Retreat (the ANWA Northwest Writer’s Retreat). If you’re LDS, a woman, and you like to write, check out this retreat for next year.

In the meantime, it’s that day of the week again and I have another terrific writer to unpeel before your very eyes (not that I’m comparing her to an onion, mind you, but all writers have layers, I’ve found . . . Let’s consider her a sweet onion of the variety grown nearby in Walla Walla, Washington). :D

I first met Sarah M. Eden when we both took part in a self publishing panel discussion at the LDStorymakers Writers Conference back in 2009. As it turned out, she and I were Whitney finalists that year, along with another member of the panel–Joyce DiPastena. Since then, she’s gone on to be traditionally published, has an agent, and has become a must-have emcee at that very same writer’s conference. Oh, and by the way, she joined us up here near Deception Pass as our Writer in Residence for last year’s retreat!

Now let’s start pulling back the layers.

Me:  How old were you when you first realized the power of humor, and please describe the circumstances of that discovery? (And I’d love a picture of you at that age.)

Sarah:  I can’t remember a time when humor wasn’t a defining character trait of mine. It probably began in the womb–no, I don’t have a photo of that. (What? No ultrasound? Drat!)

My entire family is funny. Family dinners involved as much laughter as eating. The time an entire cooler of ice water spilled in the back of the minivan, the Noah’s Flood jokes went on for hours. Weeks. Okay, we actually still joke about it. My sister and I once spent an entire afternoon acting out a parody of the first two Twilight movies for our sister-in-law, complete with props and costumes, simply because it would be funny. (And you didn’t videotape it for YouTube? Have you thought about reprising it for a conference? Hint, hint.) My youngest brother was once attacked by a dog, leading to stitches and the services of a plastic surgeon. We responded in the usual way . . . a care package of doggy chew toys, kibble, and a greeting card that played “Who Let the Dogs Out.”

That’s just how we roll.

(Something tells me it’s genetic, too. Her daughter’s going to be just like her.)

Me:  Not counting “The Sun,” which you wrote at age 5 (and it sounds like it may have been one of those Kindergarten school assignments), what was the gist of the very first story you ever wrote (“The Mystery of the Broken Unicorn”), and do you still have it? Any plans to rewrite it?

Sarah:  Do I still have it? Do you doubt I would hold on to such a piece of literary mastery?! Of course I still have it. One might classify this magnificent story as a Middle Grade Fantasy. One might also classify it as horrible. One would be right on both counts. (Notice the voice change here? She’s definitely in her Regency voice.)

I begin the book by making note of the fact that the “pictures & words” are by me. That’s how you know you’re about to get quality. The story tells of a young girl whose mother has a glass unicorn on her dresser that the girl should “NEVER touch, no matter what.” So the girl, of course, touches it, and it puts a spell on her. That is the point where I wrote The End. No, really. That’s where I ended it. I didn’t know what to do next so I figured just calling it quits was the best option. (A very quick read…but a promising beginning.)

Isn’t she darling in her first dance costume?

Me:  Okay, why did you choose Social Science Research as a major when it’s apparent your true loves are literature and history? In other words, who convinced you to be practical?

Sarah:  I chose Social Science Research because it was fascinating. My emphasis was the impact of mass communication on societies, with focus on the role of emerging social media. My thesis, get this, hypothesized that emerging social media (this was in 2000) would be used to create virtual communities. *insert evil genius laugh here* Essentially, I predicted Facebook and Twitter. Someone owes me big bucks! (Well, when you put it that way…as Rosanne Rosanna Danna would say, “Never mind.”)

I still find research, be it historical, social, statistical, etc., endlessly enthralling. I love when pieces fall into place and a mystery begins to make sense. I get all giddy when I learn something new, especially something obscure. *insert evil genius laugh here*

Short answer: I’m an evil genius.

(And the Princess of Prescience!)

Me:  What was the basic plot of the short story for which you won 1st prize in the 2007 City of Glendale Short Story Competition? Any chance you’ll lengthen any of your short stories into novels?

Sarah:  Actually, I absolutely love that short story. I think it is one of the best things I’ve ever written. I have pondered many times expanding it into a full-length book, but the timing just hasn’t been right. Maybe some day. *sighs dramatically*

The story is about a 3rd Grader with a gambling addiction. No, it’s not an after-school-special type of moralizing book. It’s actually hilarious. And the main character is fantastic. (If I do say so myself.) (Hmmm…have we accidentally uncovered a layer from the author’s own past?)

Me:  After having seen both you and your husband “act” in “film,” I have to assume you both have experience in theater. Am I correct? If so, please provide details (and pictures).

Sarah:  We have both spent quite a lot of time on the stage. I began my “career” playing a dead plant in a church roadshow, followed by an unemployed elf in the 6th grade Christmas play.

The red hair is a giveaway.

Junior High School saw me placed in the oh-so-glamorous position of pretty much everybody’s understudy. By High School, I had moved up in the world, playing a 5-year-old boy (Tiny Tim, A Christmas Carol), a 7-year-old girl (Marta Von Trapp, The Sound of Music), and eventually graduating to a teenager in Hello, Dolly! and Fiddler on the Roof. I found myself typecast as Hermia in A Midsummer’s Night Dream (for those of you keeping track at home, she’s the character who spends the entire play as the butt of everyone’s short jokes).

My husband did a lot of acting in High School, as well. He was in Taming of the Shrew and Cheaper By the Dozen, among others. He was dreamy Tony in West Side Story and played Sherlock Holmes in a community theater production.

Dreamy Tony in another woman’s arms

He has the look of a lead and the skills to get the job done. I was always a sidekick. A short sidekick. Or a child. But I’m not bitter. (Much.)

(Yeah, but who’s getting all the attention now? Am I right? Good things come to those who wait, no matter their size. :D)

Me:  Do you really have, as you put it in an interview with Donna Hatch, “a contraption made up of very large books, packing tape and the back of the sofa in my living room which allows me to type while spending some quality time with my elliptical machine while burning calories to which I’d rather not become too permanently attached”? (You said then that you’d rather not provide a picture, but I DO require a picture of your true writing space…as well as a description of it in either Regency terminology or in the voice of one of your children…please.)

Sarah:  The contraption changed a little last year when we replaced our couch. Fortunately, when you MacGyver a write-while-exercising-stand, it tends to be adaptable. The current incarnation involves a packing box, a wooden cutting board and a book of Broadway ballads arranged for the piano. Here is the catalog entry I am preparing for when I sell it and make my millions:

Do you have Writer’s Butt? Is your backside expanding with every rewrite? Does drafting your newest book get in the way of burning those extra pounds?

Introducing the ‘Tend to Your Deadline and Your Waistline’ computer stand. Finally, a contraption that meets the lazy writer’s needs. Exercise while you type and look good doing it!

(So where’s the picture?)

What? You want a picture? Sorry. I don’t give out that kind of classified information–not until the patent is secured.

(Okay, what happened to the description in the voice of a Regency romance…or one of your children? Hmmm…I guess this is one writer’s lair that will remain secret in every sense…except…she let slip a clue on Facebook, so I think it’s only fair to share. Here’s a look at her plotting board.)

Aha! Part of her secret office.

(If you want the details behind the colorful board, you’ll have to check out her posting on her website here.)

Me:  You’ve also said that “writing requires a certain degree of mental instability.” How so? (And I mean this in all seriousness, as I’m most curious about the writer’s mind.)

Sarah:  Most people consider hearing voices in their head a reason to be concerned. Writers think of it as a running narrative for the scene they are writing.

A normal person would never think a fictional character of their own creation could argue with them, defy their orders, or make their own decisions. Writers embrace this without batting an eyelash.

Most people, if they wake up in the middle of the night with a random idea running through their mind, grumble a bit, roll over, and go back to sleep. Writers rush to write it down, unspeakable grateful to have finally worked through that sticky plot problem.

We pour our hearts and souls into a book we then willingly send out to the slaughter. We get rejected, criticized, ranked, Goodreaded (yes, that is now a verb) (In the same way as Amazoned?) and in many other ways alternately praised and excoriated, yet we keep going back for more rides on the pendulum of public opinion.

We are often insomniacs. We cry when we do horrible things to our characters even though we knew it was coming all along. We compare ourselves to Shakespeares and Miltons and then wonder why we never feel good enough. We can obsess over a single word for hours.

All of this and we love it anyway. This cannot be normal or entirely healthy. Mental Instability.

(Case closed.)

Me:  Which parent had the most influence on you as a writer, and how? (It would be nice to show a picture of the influential parent here.)

Sarah:  They both have influenced me. I couldn’t say one did more than the other. For the sake of answering the question, I’ll say that my mother is the one who first convinced me to seriously pursue writing.

Two influential parents. One cute couple!

I was sitting at her kitchen table bellyaching about how hard it was to find a sweet (think PG content) historical romance. I waxed long and irritated, likely using a great deal too much hyperbole. There may or may not have been references to the ridiculousness of so few sweet historicals on the shelf in light of all NASA’s accomplishments. My dear mother, rather than commiserate and accept my tendency toward dramatics, said, essentially, “So why don’t you write one yourself?”

So I did. And I gave her a spiral-bound copy of that first book for Mother’s Day the next year. The book? THE KISS OF A STRANGER.

Me:  Which is more fun–research or writing? And why?

Sarah:  It’s a toss-up. For me, the two are so intertwined I can’t entirely separate them. The historical context of my books is always a huge part of plot, character, etc. So the research determines what I write, and what I write directs my research. (Sort of like the chicken and the egg, eh?)

I set aside one day each week that is entirely for research . . . no writing (unless I’m on a deadline and don’t have a choice). Some of that is research for a specific project. Some of it is just me devouring history and learning new things. I have found so many ideas for new books, or ways to enrich stories I’ve already thought of, through a steady, consistent approach to research. (Thanks for the tip! I may just be revising my weekly schedule.)

Writing makes me a happy person. Truly. I get so excited when a storyline comes together, when the characters become real right before my very eyes. I put a lot of prep work into my books and there is something extremely satisfying in seeing weeks, sometimes months of planning turn into a story I can be proud of.

Also, I don’t like edits. I like having edited, because the book is always better. But I don’t like doing it. *bleh*

Me:  Finally, what are you working on now, and how far down is your supply of Cheetos?

Sarah:  Cheetos and I had to go our separate ways a couple years ago. Apparently, my stomach and Cheetos have a great animosity for each other. Hatred, pure and simple. I have not yet found an adequate replacement. In fact, I feel a little lonely now when I write. *wipes tear*

(By the way, am I the only one that’s noticed how attuned Sarah is to stage direction, sound effects, etc.? Something tells me she ought to give screenwriting a try.)

Right now I am working on the sequel to a romance novel my agent (Hi, Pam!) is currently shopping. It, along with Book 1, takes place in 1870 in Wyoming Territory amongst a group of Irish Immigrants sharing a valley with a group of settlers who absolutely despises the Irish. Against the backdrop of this percolating feud, our heroine finds her heart being pulled by two very different men, all while trying to sort out a lifetime of her own pain and regrets. In the words of my 9-year-old daughter, “This book is magically delicious.”

I am sure we’ll all agree once we finally get to read it. In the meantime, enjoy any of her others (SEEKING PERSEPHONE, COURTING MISS LANCASTER, FRIENDS AND FOES), including her latest: AN UNLIKELY MATCH.

And you can check out Sarah’s website here. I highly recommend her blog for reading that always entertains as well as informs.

Next week:  J. Lloyd Morgan

Originally posted 2012-10-31 06:00:04.